此條目需要精通或熟悉相关主题的编者参与及协助编辑。 |
此條目論述以中华民国為主,未必有普世通用的觀點。 |
綜合頻道是指一種電視或電台廣播的頻道類型,有別於特定類型頻道的客群為特定觀眾,綜合頻道的目的是提供多元類型的節目,以提供一般大眾收看。[1][2][3][4]
... analysis of the range of channels available by genre. Among the channels available in Europe in 2008, generalist channels offering a mixture of different programme genres still represent the largest category: 376 channels of this kind are available.
While the European public broadcasters are generalist channels, meaning that they offer mixed programming and aim to attract all target groups, the US public broadcaster offers more specific programming. Generally speaking, European public broadcasters compete with commercial channels in all genres, including entertainment and sports, while PBS in the US has targeted two specific audience segments: children and business people.
Again, there would normally be one or two generalist channels with mass appeal programming, and further commercial channels which looked more specifically for niches in the market.
[...]: anything beyond the 1960s model of “one-size-fits-all” traditional generalist channels addressed to the entire population of a country.
取材自維基百科 - 中文時事百科