愛德華·路易斯·伯內斯(Edward Louis Bernays,1891年11月22日—1995年3月9日)是一位奧地利、猶太裔美國公共關係學家,是公共關係領域的先驅,著有《傳播學》一書,有“公共關係之父”之稱[3][4]。
他的學說主要受古斯塔夫·勒龐和威爾弗雷德·特羅特的群眾心理學研究和其舅舅佛洛依德的精神分析理論所影響,認為因為“群體心理”不理性且有危害,所以對社會進行操控是必要的。《生活》雜誌將其評為20世紀最有影響力的100位美國人之一。[5]
- ^ Tye (1998), p. 147. "Feeling he was too short, at 5 feet 4 inches, Eddie seemed determined to make everything else larger than life. He even inflated his name with an L., a middle initial that was not on his birth record in Vienna. It apparently stood for Louis, although even his daughters aren't sure, since he didn't like to talk about it.
- ^ Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103. The New York Times. 10 March 1995 [January 9, 2021]. (原始内容存档于12 November 2020).
- ^ Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103. The New York Times. March 10, 1995 [2014-11-07]. (原始内容存档于2014-11-11).
- ^ 賴瑞·泰伊. 大處思考 : 公關教父柏奈斯. 劉體中(譯). 臺北市: 時報文化. 1999. ISBN 957-13-2937-1. OCLC 713997817.
- ^ Ewen, Stuart. Chapter 1: Visiting Edward Bernays. PR! A Social History Of Spin -Chapter 1. Basic Books. 1996. (原始内容存档于2008-09-05).